A clear visual explanation of how disease develops — and how treatment works.
Why this video works?
This video combines two complex ideas — how a disease progresses and how a treatment acts on the body — into a clear, visual story.
By starting with a relatable character and zooming into the microscopic level, we explain how the disease develops and how the treatment works with just the right level of scientific depth to support understanding across a broad audience, all in 2 minutes.
We designed this video for people involved in communication, sales, or decision-making — such as distributors and disease awareness campaign partners. These audiences may play an important role in the process but often don’t have a background in immunology or oncology.
Mechanism of Disease
“In mycosis fungoides, a rare form of skin lymphoma, some protective immune cells called T cells turn malignant and begin infiltrating the skin, multiplying in the process. Even in early stages, the immune system fights back — killing cancer cells and releasing anti-tumor signals. But malignant cells release molecules that suppress the immune response and promote tumor growth. In 25% of patients, the balance shifts in favor of the cancer, allowing the disease to progress.”
This section uses animation to visualize how mycosis fungoides hijacks the immune system, showing the dynamic tumor microenvironment and immune suppression — crucial for scientific understanding.
Mechanism of Action
“Chlormethine is a topical chemotherapy agent for mycosis fungoides. After topical application, it acts in the epidermis, targeting and eliminating most malignant T cells. By decreasing tumor-promoting signals, the immune defenses reawaken, shifting the balance back to a healthier state and allowing immune cells to fight back.”
Here, we visualize drug action inside the epidermis:
- Targeting malignant cells
- Reactivating immune defense
- Restoring healthy skin structure
Visual Storytelling Approach
We used a person-centered narrative to connect science with real-life impact.
- Started with a relatable character experiencing an unexplained skin change
- Zoomed inside the skin to explain how the disease develops at the cellular level
- Introduced the treatment and visualized how it acts precisely where the disease begins
- Ended by showing visible improvement — linking the drug’s mechanism to the patient’s outcome
This approach bridges the gap between clinical detail and human relevance, making the science feel real, tangible, and important.
Need to explain a complex disease or treatment?
We create animations that connect scientific mechanisms to real-world impact — so your audience understands, cares, and acts.